Lauren Fleri was a Fitness Instructor based in New York City when she founded Pure Crumb. Constantly on-the-go she had to rely on snack bars as the only “healthy” snack option.

Wanting to come up with something creative and new she decided to take everyone’s favorite “cheat treat” Cookie Dough and make it into a healthy, everyday snack!

Now you can enjoy cookie dough anytime, anywhere!