Caron Proschan, Founder
New York, NY
Simply Gum was started because Caron Proschan wanted a gum that was natural and delicious. A gum that she’d be proud to chew and proud to share.
It turns out that regular chewing gum is made of a plastic base and filled with questionable substances like aspartame and BHT. Consumers are kept in the dark because the FDA allows brands to hide synthetic ingredients in the catch-all term “gum base” on the label.
Simply Gum knew they could do better. And so they created a line of chewing gum, followed by a line of breath mints, that reflects core values: Real ingredients, delicious flavors, and beautiful packaging.